A 2013 Business in the Community Ireland (BITCI) survey found 72 per cent of Irish consumers said they consider a company’s reputation when deciding to buy their products and services.
CSR basically means that as a business owner, you are committed to making a positive impact on the community in which you operate, and make this commitment part of your business planning.
Having a strong CSR policy makes good business sense.
CSR is not just important for large, multi-national companies. Small to medium sized businesses should consider CSR planning too.
The IASE can help and provides lots of support in this area.
To get started, why not join the IASE? There are a host of benefits for business members.Join IASE